Syllabus Information |
Fall Term 2025
06/16/2026 |
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| Introduction to Marketing - 41729 - MKT 310 - 0 |
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Associated Term: Fall Term 2025
Levels: Undergraduate Main Campus Campus Lecture Schedule Type Classroom Instructional Method Learning Objectives: This course is designed with the following goals: (Understand) Understand concepts and theories germane to marketing. This goal is for you to explain ideas/ concepts such as classifying, describe, discuss, explain, identify and recognize marketing concepts. (Apply) Use marketing information in new situations. Execute, solve/demonstrate, and interpret marketing concepts/applications. (Analyze) Draw connections among marketing ideas. This course's purpose is for you to differentiate, organize, relate, compare, contrast, distinguish, examine, experiment, question marketing concepts. Improve written and verbal communication skills through class discussion, assignments, and presentations Required Materials: Access to Blackboard (Bb) e-book: https://openstax.org/details/books/principles-marketing Albrecht, M. G., Green, M. C. & Hoffman, L. M. (2023) Principles of Marketing. Houston, Texas: OpenStax, Rice University. [Pdf] Retrieved from the Library of Congress, https://www.loc.gov/item/2021387746 Please download the textbook and PowerPoint decks and ensure they are saved on your device for easy access throughout the duration of this course. Additional readings and other materials posted to Blackboard Ultra. Laptops and/or tablets, and headphones. Access to Microsoft Office: Teams, Excel, Word, and PowerPoint. Other software embedded in Bb Technical Requirements: View Catalog Entry
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