Catalog Entries

Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKT 310 - Introduction to Marketing
MKT 310 - Introduction to Marketing This course examines the dynamics of marketing and its important role in today's society. In addition to discussing marketing functions, marketing organizations, marketing research and other key dimensions of marketing, the course addresses cultural, social, ethical, legal and international aspects of the field. Case studies and examples of business and nonbusiness organizations are discussed. Prerequisite(s): Completion of 40 credits. 3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management/Marketing Department Course Attributes: College 03 - Fee Assess

MKT 310 - Introduction to Marketing

MKT 310 - Introduction to Marketing This course examines the dynamics of marketing and its important role in today's society. In addition to discussing marketing functions, marketing organizations, marketing research and other key dimensions of marketing, the course addresses cultural, social, ethical, legal and international aspects of the field. Case studies and examples of business and nonbusiness organizations are discussed. Prerequisite(s): Completion of 40 credits.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management/Marketing Department

Course Attributes:
College 03 - Fee Assess

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Catalog Entries

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Catalog Entries		Fall Term 2025 07/21/2026