Catalog Entries

Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

QNT 760 - Marketing Analytics
QNT 760 - Marketing Analytics This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills. Prerequisite(s): QNT 601 and MKT 606, or permission of instructor. 3.000 Credit hours Levels: Graduate Schedule Types: Lecture Finance/Analytics/Risk/Econ Department Course Attributes: College 03 - Fee Assess

QNT 760 - Marketing Analytics

QNT 760 - Marketing Analytics This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills. Prerequisite(s): QNT 601 and MKT 606, or permission of instructor.
3.000 Credit hours

Levels: Graduate
Schedule Types: Lecture

Finance/Analytics/Risk/Econ Department

Course Attributes:
College 03 - Fee Assess

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Catalog Entries

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Catalog Entries		Fall Term 2024 03/20/2025