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| MKT 350 - Multinational Marketing |
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MKT 350 - Multinational Marketing
This course is an applied introduction to concepts of international marketing management, with an emphasis on development of global and regional marketing programs, entry strategies, and the importance of understanding economic, sociocultural differences and other environmental forces.
Prerequisite(s): MKT 310.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Business Insights Department Course Attributes: College 03 - Fee Assess Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Campuses: Main Campus Prerequisites: Undergraduate level MKT 310 Minimum Grade of D- |
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