Detailed Course Information

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MKT 760 - Marketing Analytics
MKT 760 - Marketing Analytics This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills. Prerequisite(s): QNT 601 and MKT 606. 3.000 Credit hours Levels: Graduate Schedule Types: Lecture, On-line Management/Marketing Department Course Attributes: College 03 - Fee Assess Restrictions: Must be enrolled in one of the following Levels: Graduate Prerequisites: Graduate level QNT 601 Minimum Grade of C and Graduate level MKT 606 Minimum Grade of C

MKT 760 - Marketing Analytics

MKT 760 - Marketing Analytics This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills. Prerequisite(s): QNT 601 and MKT 606.
3.000 Credit hours

Levels: Graduate
Schedule Types: Lecture, On-line

Management/Marketing Department

Course Attributes:
College 03 - Fee Assess

Restrictions:
Must be enrolled in one of the following Levels:
Graduate

Prerequisites:
Graduate level QNT 601 Minimum Grade of C and Graduate level MKT 606 Minimum Grade of C

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University of Hartford

Detailed Course Information

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