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| CMM 531 - Integrated Communication |
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CMM 531 - Integrated Communication
This course provides a foundation for the continued study of communication tools such as advertising, public relations, sales promotion, etc. Students will learn to integrate messages across the tools to plan for, and produce, effective communication campaigns in a variety of contexts.
Prerequisite(s): Graduate standing in a Communication program or permission of program director.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate, Graduate Schedule Types: Lecture, On-line Communication Department Course Attributes: College 02 - Fee Assess Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Majors: Integrated Communication Communication |
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