Detailed Course Information |
Fall Term 2024
04/28/2025 |
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| QNT 760 - Marketing Analytics |
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QNT 760 - Marketing Analytics
This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills.
Prerequisite(s): QNT 601 and MKT 606, or permission of instructor.
3.000 Credit hours Levels: Graduate Schedule Types: Lecture Finance/Analytics/Risk/Econ Department Course Attributes: College 03 - Fee Assess Prerequisites: Graduate level QNT 601 Minimum Grade of D- and Graduate level MKT 606 Minimum Grade of D- |
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